55M+ Views Generated

- 4x ROAS on Creator Campaigns

- 70% Reach Increase

- 5+ Years Experience

55M+ Views Generated - 4x ROAS on Creator Campaigns - 70% Reach Increase - 5+ Years Experience

Video Editor/Platform Lead - Acquisition.com Team Leila

I created a content series that blended live-session Q&A highlights with GRWM (Get Ready With Me) videos, giving the audience a more authentic and relatable experience.
I also competed in a company hackathon, where my new content style stood out with the audience and won first place.

I pitched and edited a 'Week in the Life' vlog that combined selfie-style content with direct-to-camera storytelling. I structured the narrative using targeted questions to frame the storyline effectively, resulting in over 163,000 views.

Social Media Specialist/Manager - WPH (White Plains Hospital)

Created educational, community-first content for Instagram and Facebook, including short-form videos, graphics, and motion assets
Led campaign execution in partnership with internal teams, ensuring brand voice and visual consistency across channels
Presented performance insights and trend opportunities to stakeholders to guide future creative strategy

Social & Paid Media Director

Hydrogen Fitness, Powerhouse Gyms

Shot and edited over 50 pieces of content monthly across Instagram and TikTok, increasing reach by 70–75 percent and driving over a 3.8 percent engagement rate
Directed branded shoots and managed a steady content pipeline across multiple gym locations
Tested top performing organic posts and optimize them for paid
Handled the social media budget and made sure we were spending efficiently
Used platform analytics to adjust creative direction and improve results every month