About Me

Ibbi Sierra


I'm Ibbi, a graduate of SCAD's Film and TV program with a minor in Social Strategy. Throughout my career, I've taken on the role of a one-person army, managing social media accounts and curating content to fuel business growth and engagement. This involves conceiving creative ideas, crafting scripts, shooting on location or in front of a greenscreen, and then diving into the editing process. I take pride in developing engaging captions and hooks that truly connect with the audience. My passion and dedication to this craft have been the driving force behind my success in the dynamic world of social media management and content creation.

Experience

My journey in the world of marketing and social media management began as a Marketing Assistant at Saachi Style. Here, I honed my skills in ad management, sales funnel optimization, creative content creation for ads, and even took charge of coordinating photoshoots and talent wrangling, all within the dynamic fashion industry.

As a self-starter, I ventured into freelance work, collaborating with diverse clients such as Chirag Shah Real Estate Coaching, Jacob Zemer Personal Training, Amy Gorin Nutritionist, Ozemba Beauty, and finance guru Jason Shulick/Andorro. This phase of my career was a true test of my time management abilities, as I juggled multiple projects and thrived under tight deadlines.

I proudly held the position of Social Media Director at Hydrogen Fitness and Powerhouse Gyms, overseeing all social media accounts for Hydrogen Fitness in Greenwich and Hartsdale, Powerhouse Gym in Mahwah, Middlebury, and Nanuet. My role encompasses the end-to-end process, from managing influencer relations, trainers, and models, to engaging willing members in our content creation initiatives. I conceptualize and execute content, personally oversee filming, and execute the editing process, ensuring our gyms maintain a vibrant and engaging online presence. As well as maintaining a consistent brand voice while the gyms continue to franchise.