Hey, I’m Ibbi Sierra a creative director, content strategist, and storyteller passionate about turning brand missions into content that resonates.

My experience spans wellness, fitness, healthcare, and founder-led brands leading creative work that balances clarity, empathy, and impact. Whether I’m launching digital campaigns for hospitals, building storytelling systems for personal brands, or producing scroll-stopping Reels for women’s wellness platforms, I’m focused on making sure the creative not only looks good, but feels right to the audience.

I’ve built and led multidisciplinary teams, copywriters, editors, designers, and marketers, and created workflows powered by Notion and custom GPTs to help those teams do their best work. I lead with empathy, deliver with systems, and always keep one eye on performance and the other on real human connection.

Let’s make something real.