Hi, I'm Ibbi Sierra, a Creative Director & Social Strategist who transforms cultural trends into storytelling driven, social first content that connects, converts, and builds community.
Video Editor/Platform Lead - Acquisition.Com Team Leila
I initiated a series on the platform featuring organic-style video Q&A clips from her live sessions, paired with GRWM (Get Ready With Me) content for a more engaging and authentic experience.
I also participated in a company-hosted hackathon, where I created a new style of content that resonated with the audience and ultimately won the competition.
Created high performing Carousel Posts:
I pitched and edited a 'Week in the Life' vlog that combined selfie-style content with direct-to-camera storytelling. I structured the narrative using targeted questions to frame the storyline effectively, resulting in over 163,000 views.
A selection of my work is featured across Leila Hormozi’s social platforms:
Social & Paid Media Director
Hydrogen Fitness, Powerhouse Gyms | May 2023 – Jan 2024
Shot and edited over 50 pieces of content monthly across Instagram and TikTok, increasing reach by 70–75 percent and driving over a 3.8 percent engagement rate
Directed branded shoots and managed a steady content pipeline across multiple gym locations
Tested top performing organic posts and optimize them for paid
Handled the social media budget and made sure we were spending efficiently
Used platform analytics to adjust creative direction and improve results every month
Marketing - Saachi Style
Led content and copy strategy across Instagram, Pinterest, and Facebook to support seasonal ecommerce launches.
Produced and styled photo and video shoots, managing models and creative direction.
Managed Shopify storefront, including product uploads, promotions, and analytics.
Executed influencer campaigns and tracked performance metrics tied to social engagement and Shopify sales.
Initiated and scaled the brand’s digital presence, including UGC development and live video hosting.
Supported broader marketing efforts including product positioning, digital traffic analysis, and community engagement.
Spec Photos - Color Wow
Spec Photos - Color Wow
Spec Photos - Color Wow
Spec Photos - Color Wow
Spec Photos - Color Wow
Spec Photos - Color Wow
Spec Photos - Color Wow
Spec Photos - Color Wow
Spec Photos - Color Wow
Freelance Social Content Work
Created content and toolkits for wellness and beauty brands including Ozemba Beauty and The Beauty Parlor.
Managed creative budgets and led the planning and execution of brand shoots.
Produced UGC-style, performance-optimized assets for paid media and affiliate campaigns.
Provided strategic direction on content performance and audience targeting.
1.5 Million Views
333k Views
53M Views
61.2k Views
32.9k Views
22k Views
Social Media Specialist
White Plains Hospital | Jan 2024 – April 2024
Created educational, community-focused content tailored for Instagram and Facebook.
Shot, edited, and published short-form videos, aligning content with brand values and voice.
Managed internal campaigns and produced static and motion assets for hospital outreach.
Freelance Work
I wear many creative hats, from strategist to shooter. These projects spotlight my hands on videography, where vision meets execution and stories come to life through the lens.
Home Inspection Q&A Video at Compass
Editing: Compressing 22 min of raw footage into a short educational video
Workout Index
1 of 200, Produced, shot, and edited for Trainerize app launch and YouTube
Wedding Film - Dana & Hiram
Use of: Drone, Gimbal and Color Grading (Premiere Pro) in Post Production
Youtube Video- Celebrity Trainer and Fitness Influencer
Premiere Pro Color Grading, text, video and audio editing
Shot on Sony A7iii
Course Videos
Use of greenscreen and motion graphics to make educational videos
Dialogue Scene
Shot on a RED, Color graded in Davinci