Successfully expanded multiple gym's social media footprint through video-centric content strategy.

• Achieved a 3.8% engagement rate, increased accounts reached by 70.9%, and grew followers by 17.4% within 90 days at Hydrogen Fitness through the use of video content

• Collaborated with teams in 5 separate gyms to produce a variety of content that aligned with each location's unique brand and audience.

• Produced high-quality content using professional equipment and software, including CapCut, Premiere Pro, Lightroom, Canva, and Figma.

• Conducted in-depth research to understand audience preferences and industry trends.

• Developed and managed all social media plans, posts, stories, and community engagement.

• Designed visually impactful ads for Meta while maintaining brand voice.

• Strategically collaborated with influencers and partners for content creation.

• Created and published short and long-form content across various social platforms, including Facebook, Instagram, YouTube, Twitter and TikTok, successfully growing followers by 122% in one year.

• Managed multiple projects simultaneously and ensured timely delivery of final content.

• Implemented new trends, internet culture, and trending video styles.

• Shot and edited high-quality video content using professional equipment and software.

• Conceptualized and executed a viral TikTok campaign, utilizing innovative video editing techniques and trending sounds to reach a Gen Z audience.