Chirag Shah Coaching - Instagram, TikTok
Social Media Director & Content Creator (Freelance)
Created and edited compelling social media videos for a real estate coaching company, encompassing educational content, testimonials, and promotional materials
Efficiently managed the company's social media accounts, ensuring a cohesive visual identity and brand messaging
As a social media manager, data plays a critical role in informing and shaping my strategies.
Here's my step by step guide in how I would approach using data to inform strategy decisions:
Identify the key metrics: The first step is to identify the metrics that matter most for the social media goals. For example, if my goal is to increase brand awareness, then metrics like reach, impressions, and engagement rate would be essential.
Analyze the data: Once you have identified the key metrics, you need to analyze the data to gain insights into how your social media campaigns are performing. You can use various analytics tools to track metrics, such as Google Analytics, Hootsuite, Dash Hudson, or even built in app analytics. By analyzing the data, I can determine what's working and what's not working, and identify opportunities for improvement.
Set goals and benchmarks: Based on my analysis, I’d set specific, measurable goals for my social media campaigns. These goals would be aligned with my overall business objectives. Additionally, establish benchmarks that will help me track progress towards my goals.
Test and optimize: As I implement my social media strategies, I’d use A/B testing to try different approaches and see which ones work best. Using data to optimize my strategies and make adjustments as needed.
Report on progress: Finally, regularly reporting on my progress towards my goals and share insights. Using data to demonstrate the impact of my social media efforts and continue investment in social media.
Overall, using data to inform strategy decisions is a critical part of being a successful social media manager. By analyzing data, setting goals, testing and optimizing, and reporting on progress, you can ensure that your social media efforts are aligned with your overall business objectives and driving results.